| Book by Category | |  | E-Commerce | Home » » » Call to Action: Secret Formulas to Improve Online Results | | | | | | | Description: | | Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches." | | | Features: | |
• ISBN13: 9780785219651
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
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| | | Product Details: | | | Author:
| Bryan Eisenberg | | Paperback:
| 288 pages | | Publisher:
| Thomas Nelson | | Publication Date:
| October 31, 2006 | | Language:
| English | | ISBN:
| 078521965X | | Package Length:
| 8.8 inches | | Package Width:
| 7.0 inches | | Package Height:
| 0.9 inches | | Package Weight:
| 1.0 pounds | | Average Customer Rating:
|  based on 37 reviews |
| | | | Customer Reviews: | |
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Primer for Persuasive WritingSep 09, 2009
Should be in any online copywriter's arsenal. It's an all-in-one reference that's great no matter what the experience of the copywriter.
1 of 1 found the following review helpful:
 Where's the beef?Aug 26, 2009
This book has some major flaws. First, it really doesn't have that much content. Yes, it's almost 300 pages. Like a cheap hot dog, though, there's an awful lot of filler.
Part of that has to do with writing style. The major culprits here are repetition, wordiness, a lack of organization, and a fair amount of beating a dead horse. How ironic that someone purporting to know good web copy inside and out would have such trouble writing a book.
Part of that also has to do with the content itself. To anyone who has been exposed to marketing and to web design, this is all pretty basic stuff. It's basically user-centered design, search engine optimization, a little web analytics, and some basic ideas from marketing. If you've never been exposed to any of this, you actually might learn a thing or two here. If not, though, fuggedaboudit. (Perhaps the brothers Eisenberg saw a market in selling UCD to marketeers and marketing to web designers!)
To tell you the truth, though, even if you aren't familiar with any of this stuff, you still might not get all that much out of this book. There is very little actionable information here. What it feels like, more than anything, is a VERY long brochure for Future Now (the Eisenbergs' company). I, personally, would never give them a call however. Looks like their call to action didn't work on me. ;^)
One more thing ... What's REALLY disappointing about this book is something not many reviewers have mentioned - it's a veritable repeat of one of their earlier ones, Waiting for Your Cat to Bark. Arrrggghhh!!! I wouldn't be surprised if their other books were exactly the same (but those happen to be the only two I've read).
2 of 2 found the following review helpful:
 Missed opportunityJul 08, 2009
Could have been a great book. But it isn't.
The book is horribly edited and organized. You can mix and match chapter titles and content - makes no difference. The authors seem to ramble on about the same topic in each chapter. They seem to have broken most of their own rules with this book.
I'm an ecommerce novice and I still found only a couple of info-nuggets. You're better off reading the author's blog (Grokdotcom), Seth Godin and Get Elastic blogs.
The entire book is printed in rental-car-agreement-fine-print font. Annoying as hell. And the cover/dust jack art is creepy, so I threw out the cover. May be I'll give the book away to someone with a microscope.
I know the authors are smart and respected. You can't tell from this book. Too bad.
 Well worth your money if you make desisions about websitesJun 13, 2009
A nicely written book that will help anyone who manages or designs website navigation become better at closing the deal. Modern day web marketers as well as most PHP and HTML coders (they almost never look at the page) should also read this book.
Just the basic's but still a good investment.
2 of 2 found the following review helpful:
An epiphany; great book!Apr 09, 2009
At first when I started reading this book I became upset thinking I had wasted my money. I remember thinking "these guys are full of crap". But my money was already spent and I had the book, so I continued to read past the first few chapters. Slowly, things started to make sense...then, kapow! An epiphany! Once it clicked for me, I thought these guys were geniuses. It's like when you were in school and YOU didn't understand something that the teacher was trying to teach you, then all of a sudden it clicks (and them seems very clear).
The authors also do consulting and can apply their techniques to your website, for $100,000. Alternatively, you can buy the book. I feel like I saved $99,980 and actually learned their secrets. This is a great book; well worth five times the cover price. Buy the book and read it cover to cover.
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