This text describes the essentials of electronic commerce–how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce. |
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1 of 1 found the following review helpful:
 Anything But Concise--And You Reference Wikipedia???Dec 07, 2008
While this book has allowed me (a person who has little business experience in electronic commerce) to better understand and appreciate the great influence e-commerce has had both in the U.S. and worldwide, I am constantly annoyed with the repetition throughout the book. Although, who knows, maybe it has facilitated my learning! My biggest beef with this book is its constant quoting and referncing of Wikipedia. Wikipedia is not a reliable source, and in my opinion scholarly journal articles should be used. Unfortunately, for me, that has compromised my trust in the authors.
1 of 1 found the following review helpful:
 Electronic Commerce 2008 Apr 28, 2008
Electronic Commerce 2008 (Electronic Commerce)
This book is good if you are doing a business degree like me.
It is very detailed and contain relevant information. If anything, it is a little too detailed and could have been more concised.
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based on 2 reviews
