| Book by Category | |  | Web Design | Home » » » Neuro Web Design: What Makes Them Click? | | | | | | | Description: | | “While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
| | | Features: | |
• ISBN13: 9780321603609
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
•
| | | Product Details: | | | Author:
| Susan M. Weinschenk | | Paperback:
| 168 pages | | Publisher:
| New Riders Press | | Publication Date:
| January 02, 2009 | | Language:
| English | | ISBN:
| 0321603605 | | Package Length:
| 8.8 inches | | Package Width:
| 6.9 inches | | Package Height:
| 0.5 inches | | Package Weight:
| 0.5 pounds | | Average Customer Rating:
|  based on 17 reviews |
| | | | Customer Reviews: | |
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 Top shelfMar 03, 2010
Weinshenk is a perceptive observer of what makes us tick...and click on the "Add To Cart" button. The advertisng and marketing person will find a useful gem on every page.
2 of 2 found the following review helpful:
 Is this book for you?Feb 02, 2010
Let me start by saying that I have been creating web sites professionally since 1997 and have been specializing in increasing the bottom line for web sites since 2005.
Overall the book is an easy read (132 pages of content) and makes some excellent points.
Should you get this book?
If you're just getting started with the psychological side of creating web sites, then YES!
On the other hand, if you've been reading the following books then it's basically a re-cap of the their content from the persepctive of creating a web site:
How We Decide
Influence: The Psychology of Persuasion (Collins Business Essentials)
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Made to Stick: Why Some Ideas Survive and Others Die
What I found lacking from the book was any mention or even acknowledgement of the "graphic design" side of creating web sites.
If you want to truly improve the performance of your web site you need to read books like Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition and Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads which complete the picture.
Very helpful bookDec 25, 2009
I was looking for a good book talking about how to make the web sites more attractive to visitors. Neuro web design learn how the human brain works and how to activate it for a call to action proposal.
It uses intuitive examples and it is easy to read.
Believe me, it is a real helpful book
Andrea
A well structured and funny story about how our brains deal with websitesNov 23, 2009
While reading the book, you'll notice you've been there, all those scenarios when "that" website made you click "here" or "there". Then you'll feel you've been manipulated by some websites, but that's what it's all about, this book is an excelent tool for noticing brain behaviors and how to take advantage of them. Probably, like me, you'll end up motivated to make changes on how you design websites.
Thanks Susan M. Weinschenk.
Sales 101 updated for Web 2.0Nov 17, 2009
This is a brief informative book that takes some time honored Sales techniques, explains some of the psychology behind it and then puts it in context of various web practices.
The author covers some of the basics of how we think and how certain things attract us unconsciously due to instinct and the way we evolved. Next they get into the meat of the book and how to use this to make more effective web sites and web sales.
The chapters are:
1. Designing Web sites for Persuasion and the Unconscious mind
2. Wanting to Belong: The power of Social Validation
3. Feeling Indebted: How to build in Reciprocity and Concession
4. Invoking Scarcity: If something seems Unavailable, We seem to want it even more.
5. Choosing carefully: Given too many choices we freeze (and then we don't choose at all)
6. It's all about You: Speaking to the Self-Centered, Unconscious mind.
7. Building Commitment: We want to think we are consistent
8. Using Similarity, Attractiveness and Association: Are we the Same?
9. Afraid to Lose - How our fear of loss trumps our Anticipation of Victory.
10. Using Pictures and Stories - The best way to talk to our unconscious mind
11. We're Social Animals - Finding the next big thing by Making it Social
I'm sure none of these concepts are new, however they way they are covered in this book, the right way versus the wrong way to do things and specific examples makes it easy to read and understand. It is also very conversationally written and flows easily.
The chapters (listed above) and sub sections can be seen in the "Look inside" section and provide you with a good idea of what you are going to find inside. Despite the briefness of the book, it is a good read and gives you some well directed nuggets of info to ponder.
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