| Book by Category | |  | E-Commerce | Home » » » Search Engine Marketing | | | | | | | Description: | | Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. | | | Features: | |
• ISBN13: 9780071597333
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
•
| | | Product Details: | | | Author:
| Andreas Ramos | | Paperback:
| 288 pages | | Publisher:
| McGraw-Hill Osborne Media | | Publication Date:
| October 27, 2008 | | Language:
| English | | ISBN:
| 0071597336 | | Package Length:
| 9.1 inches | | Package Width:
| 7.3 inches | | Package Height:
| 0.7 inches | | Package Weight:
| 1.15 pounds | | Average Customer Rating:
|  based on 4 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
Write an online review and share your thoughts with other customers.
 Great ReadMar 12, 2009
Very well thought out and put together. A lot of the information in this book we have put to use and is part of our best practices for SEO and PPC services. The authors also write in plain easy to understand language.
0 of 2 found the following review helpful:
A must read for everyone that has a web site.Feb 06, 2009
Andreas Ramos and Stephanie Cota are at the very forefront of what works in marketing. The book is chock full of marketing wisdom. Stop what you are doing right now and read this book more than once!!
Rosie Hausler
2 of 2 found the following review helpful:
 Some good basic informationDec 07, 2008
I found a number of good references to websites that were useful.
Good general down-to-Earth advice to get you going and maybe 40% of the way along.
In reality the book, if it does nothing else, lets you know that SEO is NOT something that you will master after reading this or any other books. Good SEO comes with practise and more practise and hard work - lots of it. Oh! and more practise.
Don't expect this book to make you good at SEO but expect it to open the door for you and allow you to take the first step along the path.
1 of 4 found the following review helpful:
They've done it AGAIN! Outstanding!Nov 13, 2008
Search Engine Marketing
This team provides us with simply terrific guidance in the ways of the web - success will follow if you read this book as I and other have and do.
Order now and see the results.
Jeannine Athas
Chair, SDForum, International SIG
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