| Book by Category | |  | E-Commerce | Home » » » Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! | | | | | | | Description: | | Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
| | | Features: | |
• ISBN13: 9781884956850
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
•
| | | Product Details: | | | Author:
| Paul Gillin | | Paperback:
| 256 pages | | Publisher:
| Linden Publishing | | Publication Date:
| November 01, 2008 | | Language:
| English | | ISBN:
| 1884956858 | | Package Length:
| 9.0 inches | | Package Width:
| 5.9 inches | | Package Height:
| 0.7 inches | | Package Weight:
| 1.0 pounds | | Average Customer Rating:
|  based on 23 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 A good strategy bookSep 25, 2009
Gillin shows that community creation, social networking needs to be a strategic part of product marketing. No matter what kind of product it is - consumer, B2B, technology or consulting it is vital to formulate and maintain a social network strategy. The community delivers in the long term. This book covers a lot of short case studies on success and failures in the market place when it comes to this sort of thing and its best to learn about these before venturing out and making assumptions on how simple it can be. Overall I found this book had a nice flow, coverage and it was very easy to read and I really enjoyed it!
1 of 1 found the following review helpful:
Good theoretical intro to the subject.Jun 12, 2009
This is NOT a How To book. It discusses the background of Social Media Marketing. The trends in the area, how it can be used (discussed at a non-How To Do It level), the advantages, what to look out for, etc.
It tells you what you NEED to do very well but totally avoids the How To Do It.
Great high-level overviewMay 20, 2009
This is a great high-level overview of social media for beginners. It takes you step-by-step and reasons you through the process of implementing a social marketing campaign from making the case for the marketing campaign, to content, audience engagement, and success measurement. Being that it was published in 2009, the tools highlighted are still current, and more importantly relevant. It's also a quick, easy read that even the technologically inept could follow.
 A thought leader for our timesMay 03, 2009
As a graduate school digital media and communication professor at the University of Washington, I've made this book, and Gillin's previous "The New Influencers" required reading in my Social Production and Business of User Generated Content classes.
Gillin "got it" before many other people in the business world. I quickly subscribed to his "New Influencers" thinking when many were still doubting the longevity of social media and "Web 2.0." It was the best decision I could have made: we now have record applications to our Masters' program (http://www.uwdigitalmedia.org). Our students engage in both conceptual thinking, and hands-on case study work with community-based "clients." "Secrets of Social Media Marketing" is their handbook: a practical guide to proven practices in the "real world." Gillin writes with accessible authority, providing credible examples and highly relevant perspective. Supplement the book with the "breaking news" from his blog, and you have an unbeatable combination for decision-making in this presently tumultuous world of business communication.
I give talks nationally on the changing face of marketing, public relations and journalism. Gillin is always at the top of my recommended reading list.
Excellent book with a lot of "handles" for your marketing outreach!Apr 29, 2009
Paul Gillin gives some excellent information in this book that will no doubt make your nonprofit social media outreach the most effective it can be . There are a lot of practical "handles" for getting the most out of social media. He breaks down which social media tools are good for which business outcomes. There are articles and case studies from social media experts. The book is peppered with "secrets" you can use to give your organization a competitive advantage in social networks. This is a book I plan to keep in a handy location for future reference.
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