| Book by Category | |  | Web Marketing | Home » » » Social Media Marketing: An Hour a Day | | | | | | | Description: | | If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube. | | | Features: | |
• ISBN13: 9780470344026
• Condition: USED - VERY GOOD
• Notes:
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| | | Product Details: | | | Author:
| Dave Evans | | Paperback:
| 432 pages | | Publisher:
| Sybex | | Publication Date:
| October 13, 2008 | | Language:
| English | | ISBN:
| 0470344024 | | Package Length:
| 9.2 inches | | Package Width:
| 7.4 inches | | Package Height:
| 1.0 inches | | Package Weight:
| 1.45 pounds | | Average Customer Rating:
|  based on 30 reviews |
| | | | Customer Reviews: | |
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 The strategy behind social mediaOct 31, 2009
While I don't think it's realistic to try and do social media marketing on one hour a day, especially with the amount of work involved, what I appreciate about this book is the attention the author gives to the strategy behind social media marketing. The author provides resources and worksheets that the reader can use to help them plan out their social media strategy, and also details what the reader will need to do in terms of actually engaging their audience as opposed to just advertising to them. Best of all what this author writes about can be applied across a variety of social media technologies, even if and when that technology changes.
0 of 1 found the following review helpful:
 good social media background infoOct 26, 2009
I feel this book is a lot like a text to a class. I gives you accurate information about the current trend of Social Media but the problem is that in the year since it was published, some of the information is no longer valid. Such is the case with anything to do with technology. There is enough basic information to get the new comer to social media involved and up and running with the platform. It does read slowly though, so be prepared for it to take a lot longer than an hour a day.
1 of 1 found the following review helpful:
Finally, somebody explains how social media marketing fits in the purchase process and how and why you should use itOct 23, 2009
I signed up for a seminar with Dave Evans because a trusted source recommended it. I was encouraged to read the book before the seminar, and so I did.
I have heard others talk about social media before. They have all presented all the options out there and insisted that everybody be on Twitter, Facebook, LinkedIn and all the others, primarily because everyone else is doing it. None of them has had it right.
In his book, Dave presents social media marketing in a very organized and systematic way. He talks about the three different stages in the "purchase funnel" (awareness, consideration and purchase), and shows how social media creates a loop that feeds post-purchase experience back into the consideration phase of the purchase process, a stage usually off limits to traditional marketing. In the past, a consumer had very few options to validate marketing messages and establish their truth value. But now, with social media, it is almost certain that any consumer will be able find enough information on the social web to validate his purchase decision. Social media is word of mouth, amplified many times over, available everywhere. Social media is not intended to generate awareness, it is not "more of the same" on a different channel, it is not about interruptive advertising. To me, this was one of the most relevant concepts covered in the book.
Of course, there's more. A solid social marketing campaign needs to consider business objectives, needs to align marketing and operations, needs to have metrics. All this is covered throughout the book, and tons of references are provided.
I have to confess that I did not follow the one hour a day format. I did not do the exercises, since I did not have enough time before the seminar. Also, I couldn't put the book down; I needed to see what was coming next. I went to Dave's seminar today and now, after the fact, I am doing one of the recommended exercises. I created my profile on Amazon and created this review. I have never blogged, I have never reviewed a book or rated anything online before. He stresses how important it is to participate in order to understand this new media; he is absolutely right.
I completely recommend Dave's book. Buy it and, if you can, try to take a seminar with him. Maybe you can "demand" that he schedules one in your area, through one of the social calendars he talks about in the book.
By the way, the Kindle edition of the book is listed with just Susan Bratton as the author. Amazon, please correct that!
Social Media Marketing: An Hour A Day is TOO MUCHOct 20, 2009
Social Media Marketing: An Hour a Day
Dave Evans specializes in social media, word-of-mouth marketing, operations and marketing consulting. He has a passion for solving difficult problems that are worth solving. He is experienced in the marketing world with experience including the launch of [...] in 2005, and he confounded Digitial Voodoo in 1994, a marketing technology consultancy. He has a Bachelor of Science degree in physics and mathematics from the State University of New York/College at Brockport. His Book, "Social Media Marketing: An Hour A Day," tries to ultimately answer the questions, "If I couldn't interrupt you, how would I reach you?" He gives a step by step guide:
Part I: The Foundation of Social Media
1. Backlash
2. The Marketer's Dilemma
3. What Is Social Media
Part II: Month 1: Prepare for Social Marketing
4. Week 1: Web: 2.0: The Social Web
5. Week 2: The Social Feedback cycle
6. Week 3: Touchpoint Analysis
7. Week 4: Influence and Measurement
Part III: Month 2: Social Media Channels
8. Week 1: Build a Social Media Campaign
9. Week 2: Social Platforms
10. Week 3: Social Content: Multimedia
11. Week 4: Social Content: Reviews, Ratings, and Recommendations
12. Week 5: Social Interactions
Part IV: Month 3: Complete Your Plan
13. Week 1: Objectives, Metrics, and ROI
14. Week 2: Present Your Social Media Plan
These sections and chapters build off of each other in an interactive approach to eventually build a social media plan.
The book teaches marketers the new world of the social media marketing and steers them away from traditional marketing habits and tendencies. It provides the important trends of the Social Web through building participation and influence and encourages marketers to consider their options and formulate a plan.
There are many ways to use this book, Dave even says so himself. This book can be helpful for people that are new to marketing, it can be for a seasoned marketer that is transitioning into the Social Web, or it can be for a marketer that needs to reevaluate their social media plan. Readers can start from the beginning and read cover to cover and understand the basics of social media. Some may skip over the exercises, and not come up with a final plan. It is encourage that people should use this book in whatever way it will bring the greatest benefit.
This book is a helpful guide to developing a social media plan because of its day-to-day exercises that are available at the end of each chapter. Evans clearly is passionate in reaching out to other marketers by encouraging them to transition to the new style of marketing.
I would give this book a 3/5 stars labeling it as "It's Ok." I did not hold my attention very long because of its repetitiveness. Social media was defined and explained countless times. It was effective in that it had helpful hints throughout and each chapter summarized main the main points. This book would be most useful for someone that is completely new to the marketing and Social Web world.
1 of 1 found the following review helpful:
Savvy guide to social media marketingAug 24, 2009
The "Social Web" - the weave of "Social Media" Internet sites - is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites' obscure names - Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl - reveal little, and they seem distinctly unwelcoming to overt marketing and advertising. That means your company must handle its online promotion according to the social Web's accepted customs and protocols. Plus, your program must have panache to engage network members. To promote effectively via the social Web, you need a knowledgeable guidebook. getAbstract recommends this hands-on manual by social media marketing whiz Dave Evans. He expertly deciphers the social Web, and explains how to plan and implement a social media marketing campaign with a practical one-hour-a-day schedule. He even details what social Web marketers must not do. That's a handy thing to know in the online jungle, where this insightful book can help you penetrate the social media marketing maze.
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