| Book by Category | |  | Web Design | Home » » » The New Influencers: A Marketer's Guide to the New Social Media | | | | | | | Description: | | The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog | | | Product Details: | | | Author:
| Paul Gillin | | Hardcover:
| 258 pages | | Publisher:
| Linden Publishing | | Publication Date:
| April 15, 2007 | | Language:
| English | | ISBN:
| 1884956653 | | Package Length:
| 9.4 inches | | Package Width:
| 6.0 inches | | Package Height:
| 1.2 inches | | Package Weight:
| 0.75 pounds | | Average Customer Rating:
|  based on 48 reviews |
| | | | Customer Reviews: | |
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 Welcome to the 21st Century!Oct 16, 2009
No one explains the power of Social Media like PAul Gillin. The examples are as real as they get, the advise is on the money! I have helped many clients thanks to this great book.
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 Interesting but not stimulatingJun 09, 2009
Had to read this for grad school. Some interesting tidbits but all in all I found it boring.
Perfect for people trying to figure out Social Media!Mar 21, 2009
Paul Gillin has created the blueprint of Social Media Marketing! His book left me hungry for more information on this media, thankfully I became a fan of his blog and newsletters to hold me over until his next book!
Paul Gillin provides road map to influenceFeb 24, 2009
Mr Gillin's book shows the how and why of influencers using the web. The examples are real world and real time and the book is an easy, fun read. If you want to emerge as an influencer, this is a great place to start. And if you want to keep up, read his blog and his monthly column in BtoB magazine.
 Good intro to social media marketingFeb 07, 2009
Paul Gillin articulates concisely the paradigm shift in social marketing; the underlying change in consumer behavior, implication of technological advancement, and evolving business models are illustrated in an engaging manner. 'The New Influencers' is also packed with successful entrepreneur profile as well as anecdotes of how organizations leverage social media to drive their business. I hope that Gillin has covered the social marketing landscape in a more holistic manner though, not merely focusing on blogging and podcasting.
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