| Book by Category | |  | Web Design | Home » » » Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers | | | | | | | Description: | | Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule. | | | Features: | |
• ISBN13: 9780470241998
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
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| | | Product Details: | | | Author:
| Bradley L. Jones | | Hardcover:
| 273 pages | | Publisher:
| Wiley | | Publication Date:
| April 14, 2008 | | Language:
| English | | ISBN:
| 0470241993 | | Package Length:
| 9.1 inches | | Package Width:
| 6.2 inches | | Package Height:
| 1.2 inches | | Package Weight:
| 1.05 pounds | | Average Customer Rating:
|  based on 6 reviews |
| | | | Customer Reviews: | |
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 great success stories of new money mastersJan 09, 2010
This people are in the forefront of how the rest of us hope to live our life in the next 10 years.
 It may be helpful to listen to the visionaresJan 05, 2010
The book is structured in different interviews with the most popular internet gurus. The questions are repeted among all of them, so that you can check out how each of them vary the answer.
The book is unhelpful if you are looking for new thoughts in the field. But it may help you to understand how the Web business is working today and how it will work tomorrow...
1 of 2 found the following review helpful:
Ok, could be much betterJan 14, 2009
The book contains 20 interviews with people from different companies that are web 2.0.
Some interviews are very interesting (Sun & Microsoft for example) but most of the interviews are not very insightful.
For example, the interview with the Delicious guy was boring... the Delicious guy wasn't 'verbose', but the interviewer should try asking new questions... Delicious is a very interesting site!
Also there are some missing interviews like interviews with Google, Amazon, Yahoo!.
1 of 1 found the following review helpful:
Now I'm Interested in Web 2.0Nov 07, 2008
I didn't know what to expect when I picked up this book but after I did, it was hard to put down. I kept going back to it to find out how another person felt about Web 2.0 or the future of Web 2.0. After reading the book, I also started searching for Web 2.0 development tools--a more difficult task than I originally thought. Oh, they exist but what I found was that there is no specific Web 2.0 development tool--it's really a set of concepts not code snippets.
What I also found out is that the 20 most influential people in the industry don't really agree on what Web 2.0 is or will be--though most defer to a common definition (I don't want to spoil it for you). I was intrigued by the fact that the movers and shakers in this field all have different perspectives of what Web 2.0 really is and is not.
My favorite part of the book is the way Mr. Jones interviewed these different people. It would have been easier to just ask everyone the same 10 questions but he didn't do that. He allowed each interview to evolve but with the common theme of "What is Web 2.0." Each interview is different--and I found myself skipping all over the place to find out what Alan Meckler(Internet.com) said and then wanting to compare that to Patrick Crane's(LinkedIn) opinion. I felt bad about my ADD-like treatment of the book and not reading from start to finish but in a haphazard manner--I felt so guilty in fact, that I emailed the author and confessed my sin. To my surprise, he advocated the action--stating that it is a great way to read the book.
My favorite quote from the book? TJ Kang (ThinkFree) "I don't think there's any one, correct definition of Web 2.0." After reading the book, I'd have to agree.
I highly recommend this book if you want to know what the thought leaders in the business think of Web 2.0, the direction of the web, and web-based business in general.
6 of 6 found the following review helpful:
solid / okAug 06, 2008
you get what's on the cover; 20 interviews with Web 2.0 influencers. as with many interview books, some interviews are more/less appealing to the reader. what is crucial is that at least some should be worth reading and useful. to me, the book succeeds mostly. i found the following interviews particularly interesting; Alan Meckler (internet.com). a lot to learn from somebody who's been in the publishing business since 1969. as to expected from a veteran, he has some challanging statements like `99% of all Web 2.0 properties will never make a diem`. Gina Bianchi (ning.com) was another great interview which sparked lots of enthusiasm for the social network supported by numbers.
a good and solid read - unfortunately far from a must Web 2.0 book
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