| Book by Category | |  | E-Commerce | Home » » » Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads | | | | | | | Description: | | Your web site is a business--design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% - 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites! | | | Features: | |
• ISBN13: 9780321489821
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
•
| | | Product Details: | | | Author:
| Lance Loveday | | Paperback:
| 216 pages | | Publisher:
| New Riders Press | | Publication Date:
| October 27, 2007 | | Language:
| English | | ISBN:
| 0321489829 | | Package Length:
| 9.0 inches | | Package Width:
| 7.4 inches | | Package Height:
| 0.5 inches | | Package Weight:
| 0.9 pounds | | Average Customer Rating:
|  based on 34 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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1 of 1 found the following review helpful:
 Limited usefulnessOct 07, 2009
If you have a local B&M business or a local service business, this is not a very helpful book. It is geared almost exclusively toward online product sales sites. There is still some useful information in here about layout, and about creating landing pages to track advertising ROI. For my particular needs (local service business) I did not find this book worthwhile.
1 of 1 found the following review helpful:
Good basic info on how to build good websites that make moneyJun 12, 2009
The book is written for people new to the whole issue of building to maximise income (they call it maximise 'Return on Investment' but it's just a fancy way of saying, "Make More Money".
Remember this a very basic stuff. If you have already delved into this type of material move on.
2 of 3 found the following review helpful:
Not as Bad as some Reviews, but still priceyFeb 06, 2009
I purchased the book for about $39.99 at Borders. It's a nice looking book and has some good information but it was a bit expensive for what information I did receive from it. I know it was a beautiful color book, but the information still lacked overall.
If you are truly a beginner, then this book would do well for you. It has clear examples of some better techniques to use; it just doesn't truly explore the potential of website optimization.
If you are a business owner and want to optimize your own site, then this book would be a really good start. If you implement less than half of what is in this book, you would easily increase your bottom line.
It also makes a great reference book since everything is laid out in a colorful and simple way.
I used some of these simple techniques when I was developing Resorts Web Design.
In the end, what's to lose; just make your Site Better.
0 of 1 found the following review helpful:
Better than expected...Jan 28, 2009
Book was well written and easy to follow. Unlike other books on the same topic, author used examples of best practices. I was able to implement some of the suggestions and except to see an imporvement in conversion rate as a result.
1 of 3 found the following review helpful:
 A Gift Idea for Web Designers - Web Design for ROIDec 28, 2008
I'm one of those persons that love books, bookstores, and stores like Office Max and Staples. I love the feel of a glossy paperback book cover, sight of rows of colorful pens, and am perfectly willing to spend 15 minutes figuring out the very best type of manila folders to buy.
The first thing I'd like to say is I love how it feels. It's just under 200 pages of smooth pages with light colored tabs, pull quotes and readable font size. My copy has little red sticky tabs all over it. This indicates the content is as delightful as it is to hold in my "bookaholic" hands. Everyone who has an ecommerce web site should buy Web Design for ROI, by Lance Loveday and Sandra Niehaus.
After doing my holiday shopping online again this year, I was often reminded of this book. The point of Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads is to turn browsers into buyers. You may hear this referred to as "funneling customers". My favorite parts of the book are chapters 8 and 9, which cover the shopping cart purchase process and forms design. They list common visitor questions on page 157, which every purchase path designer should be prepared for.
The book includes examples and resources all throughout the pages. It's absolutely not too technical to read. The writing is friendly, witty and warm. The authors guide you step by step and you can begin implementing even the small things right away.
If you're looking for gift ideas for your favorite web site designer, or your web site is suffering from abandonment blah's, this book is on my strongly recommended read pile.
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