Web Site Analytics

Today, little correlation exists between spending on Web site analytics and business benefit, a problem exacerbated by the IT-heavy approach taken to site measurement. As managers are increasingly pressured to provide actionable insight and optimize the value of their Web properties, they will be forced to adopt more flexible tool sets and sounder analytical methodologies. Jupiter expects that annual spending on site analytics will reach $1 billion by 2006, by which time ASP-based services will account for 29 percent of spending.